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Customer Analytics

Customer Analytics

Customer Analytics PoC utilise Big Data to mash-up data from internal sources of information with external sources such as social feed and industry insights.


The offering will help identify hidden customer trends, segment the customer base and measure campaign effectiveness.


A time-boxed 20 days Customer Analytics PoC aide business to –

  • Build a model for single customer view.
  • Provide valuable insights into most valuable customers, predict and build a model for customer churn rate.
  • Improve customer acquisition/retention by identifying most and least successful CRM campaigns.

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