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Machine Learning Augmented Decision Making

Mine data patterns
using AI techniques

Match data patterns
to a decision library

Automated tactical &
operational decisions

We are an analytics start-up using AI to take data directly to business decisions. While use cases for other verticals are in the pipeline, we are currently focusing on the e-commerce sector.

Use Cases

Customer Segmentation

Dig deep into customer buying behaviours to optimise your customer targeting and marketing activity

Recommendation Engine

Improve cross selling opportunities by identifying which other products that customers are most likely to buy based on behavioural patterns

Churn Detection

Identify ‘at risk’ customers before they leave in order to action to restore loyalty and ensure customer retention

Optimise Acquisition

Identify the best channels and marketing tools to attract loyal, high value customers

Business Benefits

DataQuarks leverages Machine Learning to recommend business decisions for e-tailers. With ‘one-click’ integration to your own e-commerce platform, our analytics tools will provide targeted insights to help you acquire new customers optimally, retain and sell more to your customers.

Our solutions help small and medium sized retailers leverage the power of Data Science without the large IT budget of Fortune 500 corporations. By using complex machine learning techniques but communicating in your natural business language, DataQuarks can help you make fast, data driven decisions without hiring expensive Data Scientists.



35-year old Oliver from Twickenham just
bought a striped Cashmere jumper

DataQuarks' Customer Segmentation analysis can predict whether Oliver will be a high value, loyal customer based
on the characteristics of similar customers. Now you can personalise your marketing to help him stay happy and
fashionable and to maximise the value of your future customer engagement.


Mother of two, Amanda bought a Hallowe'en costume
for her five-year-old last October

DataQuarks' Recommendation Engine can provide you with a timely reminder to send her a coupon to
redeem for this year's Hallowe'en purchase, to help retain and maximise the lifetime value of existing customer.


22-year old Emma usually buys the latest fashion items from your store
in first week of every month after pay day - but not this time

DataQuarks' Churn Detection can help you identify customers who are about to leave for your competitors.
Now you can customise a campaign to bring her back for good and better ensure future customer retention.

Free Data Analyst Accounts

Looking for innovation and want to join the growing list of awesome companies who are already taking smarter decisions using our Business Options platform

Start using the platform with a no obligation free Data Analyst account




"DataQuarks helped us get started with analytics in a very short period of time."

Head of Finance


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